Personal Branding Photography

Open New Doors. Own Your Brand Story.

Elevate your brand story with transformational photos you love.

Service-Based Professionals, Entrepreneurs, Business Owners:

Ready to launch into the next level of your success?

It's time to elevate your personal brand and open up your world with photos that tell your story.

Showcase your expertise, boost your visibility, and step confidently into new opportunities – all with transformational personal branding photography – great-looking images that reflect your ambition and authenticity.

Right now you’re not living up to your aspirations.

Those opportunities you desire, the higher-calibre clients you want… They feel just out of reach…

And you know that without action, your business can’t be the success you know it can be.

You’re overwhelmed by stepping in front of the camera…

… you've been piecing together advice from all the blog posts, tidbits in reels, and freebies, and yet you're still feeling stuck about showing up online, how to stand out, and draw an audience to you.

You’re ready for more fantastic clients…

… but you can’t move even one step further until you show up with confidence in authentic content that is designed to connect with them.

You’re ready to show up as a leader in your industry…

… but you can't do this until you elevate your personal brand with professional photography, stand out, & look like the expert in your field.

You’re ready to next-level your marketing assets with confidence-boosting, strategically-created, authentic brand photos of you!

You’re so not okay with being just another generic person in front of the camera in a sea of many. You're ready to work with a personal branding photography expert who truly cares about you and your personal brand and business goals.

Imagine working with a photographer who is excited to help you tell your story!

Show Up: The Client Attraction with Confidence Method

Make it easy, leave the hard parts to me: a photographer who knows how to make you look beautiful, successful, at ease. I got you.

Love details? Dive into my 4-Phase Method outlined below.

  • Phase 1: Strategize for your next-level photoshoot

    Brand Strategy + Plan Your Best Photoshoot Ever. We'll talk about your goals, the overall look and feel for your brand shoot, which outfits and props to bring with you to my lovely studio location in Wellington.

    We'll be designing your images strategically to work for you, and cover where you may want to use them, such as which social media platform and social media content you need for them, if you're planning a new website or updating your current one, and plans you may have from product launch to press releases, and more.

    If you have no idea and this feels overwhelming - know that small business owners feel relaxed knowing they have the right photographer to talk with and guide them through this planning phase, so they get great personal branding photos they love and feel excited about their branding session!

  • Phase 2: Confidence-boosting photoshoot session

    Get ready for a fun, pain-free (yes, really!) personal branding shoot.

    Professional makeup and hair styling pampering, with a glass of bubbles, great music, an uplifting location, and full coaching and guidance the whole way.

    Plus my awesome photography skills, so you will look great - and have fun!

  • Phase 3: Your. Best. Photos. Ever!

    Take away overwhelm with my personalised image selection system. When your photos are ready to view, we'll sit down together to choose photos you love that communicate your passion, your personal brand, and you feel proud to put to work for you.

  • Phase 4: Success Support

    Feel more confident with an immediately implementable marketing action plan to start putting your new bank of personal branding images to work. Ditch the frustration and overwhelm with helpful options to set you up for long term success in your business.

We do things differently at Tabitha Arthur Photography

Enjoy an expert, personalised, and fully-guided photo experience.

Working with me means you no longer need to feel overwhelmed and uncertain:

  • You will get beautiful portraits you love and feel proud of.

  • You are guided through the entire way - you do not need to know how to do any of this.

  • I guide and coach you through posing and expression - even if you feel nervous, or have insecurities, I have tips and tricks to help you look and feel like a Boss and celebrate this chapter in your life.

  • I have one of my favourite professional makeup & hair artists here to make you camera-ready for your photoshoot at my Wellington studio location.

  • I help you figure out what you’ll want to wear and what props to bring.

  • I hold a strategy call with you to get clear on what images you truly need to tell your brand story and attract more of who you want to work with.

  • Your images are given that extra polish - keeping it subtle with our editing so you look like you on a great day in your photos.

  • We set you up for success with an action plan so you can start putting your new images to work for you straight away.

Watch behind the scenes of a personal branding photoshoot.

“I didn’t have to do anything! Just turn up and smile, basically!”

I’m ready to take my marketing and business to the next level!

Let's start!

Fill out this helpful form - or email me hello@tabithaarthur.com - so I can give you personalised information about the perfect photography experience for you.

Expect either myself or my wonderful Studio Manager Amy will reply within the next 24-48 hours during business hours.

You are a Coach, Entrepreneur, or Creative business owner, and right now you’re struggling with your personal brand.

You know you need personal brand photography - but it can all feel a bit overwhelming.

I totally get it - you’re in the right place!

Hi! I’m Tabitha and I help my clients to attract more of their ideal clients, show up online, or stand out as leaders in their field.

I've seen the impact of negative photo experiences with the wrong photographers for them - along with affecting how they feel, it stops so many people from showing up online - which means their future clients are missing out because they don't even know they exist!

I’ve seen this in hundreds - thousands! - of my clients.
I’ve been there myself, my friend.
It sucks.

That’s why I decided to create this service.

Now I specialise in personal branding photography at my lifestyle studio location in Wellington (don't worry about tidying up or not having a suitable office!), leveraging my directing and graphic design backgrounds to help hundreds of women create high quality photo assets they love, so they can confidently show up across all their online and offline touchpoints and use authentic, natural looking images of them to help next-level their branding and work with who they want to!

Justine Storey, Career and Life Coach, Orange Fox Consulting, Wellington

“I loved how in-depth you went when looking to get to know me and my brand.

This was so much more than just some photos, this was a business brand workshop to really get to the heart of who I am and who I want to attract.

Loved it! Love these pics! Never have I felt more confident to put out photos of myself than I do with these.”

Frequently Asked Questions

  • If you are a Coach, Entrepreneur, or Creative business owner, a service provider ready to next-level their business - and you love the photos I take - then it sounds like you would be a great fit!

    Get in touch and we can have a chat to make sure all your questions are answered, and you feel certain.

  • Most folk book 2-3 months out from when they want their photos, which gives them time to plan strategically with my guidance.

    In saying that, I have photographed people within just a few days of them contacting me!

    I do recommend booking in advance so you can secure your preferred date in our busy calendar.

    A typical session lasts up to 3.5 hours including makeup and hair styling. We also offer a full day option.

    We have your deliciously-anticipated image viewing and selection appointment 1-2 weeks after your photoshoot.

    Your digital images will be professionally edited and this process takes up to 2 weeks.

  • This is the photo experience of dreams!

    You'll receive helpful emails with tips; a digital prep guide; links to curated moodboards for inspiration; a strategy call with me; guidance on what to wear and props to bring; makeup and hair styling at my studio with one of my preferred professional Artists; a fully guided and coached photoshoot session; a much-anticipated image viewing and selection appointment where I take away the overwhelm that a gallery does, makes it more efficient, and supports you in choosing the images you want in your new personal branding image bank; professionally edited high and low resolution digital images ready for you to use; bonus guidance to kick-start using your power-packed new assets.

  • I offer the highest quality personal brand photography experience, and I am supported by my wonderful Studio Manager Amy, my talented H&MU Artists, and my attention-to-detail retoucher who edits just like I do so you can feel that extra level in the quality of your images.

  • The booking fee is $690 +GST. Images are purchased separately.

  • You can choose to do one of three options to suit you best:

    A. Pay for an image collection in advance - and get a bonus image or three! This is cool because can spread their payments out at your convenience between when you book and when you select their photos.

    B. Wait until you see the photos at your image viewing and selection appointment, and then pay your invoice in one go.

    C. Use our finance option, Fee Funders. This means you can have longer to pay. Fee Funders charges a normal fee.

  • Once you decide that - heck yeah! - you want the best photo experience ever, you take care of the booking fee invoice to secure your date, and we kick off the process!

    I'll send you helpful emails and links so you will have all your questions answered, and we'll arrange a strategy call where I guide you through a series of savvy questions designed to get clear so we can capture amazing brand photos for you.

  • You just need to rock up with unstyled dry hair, and zero makeup - my professional hair & makeup artist (HMUA) will have a good chat with you to find out what you would like - from natural to glam - and then you can relax and enjoy this pamper time.

    My HMUA stays for your photoshoot to ensure shine control, that your hair is sitting right, and as another cheerleader - we are here to help you get photos you love and the help you feel incredible.

  • When you book to get professional personal branding and headshots, I'll also send you a digital PDF magazine giving helpful advice on what to wear, the packages I offer, and styling tips.

    We can also have a good chat about this on an initial phone call.

    Important and helpful tip: Bring clothes pre-ironed and ready to wear. Transport your clothes on hangers in a suit bag, and hang the bag up in the car to avoid crumpling.

  • Multiple studies have found we have mere seconds to make a good – or bad – first impression. One study even found it took 1/10 of a second! Those must’ve been some judgy-judgy people in that survey…

    Regardless, we’ve all heard the saying “first impressions count”, and while you might be the nicest, most reliable, perfect human that has ever walked this beautiful earth, if your brand photography isn’t capturing this, then that potential client may pass you on by quick-smart.

    Yep, we all have days where we shove our hair into a messy bun (and I’m not talking about a stylish TikTok 30 minute styled version - I mean the get-this-hair-off-my-face-stat version). We are all mooching around in our comfy not-for-public-view clothes when working from home.

    Your personal branding images will help you look like that aspirational version of yourself you aspire to be, and designed to draw your ideal clients to you - this is YOU on a good day, where you’ve had enough sleep, drunk all the water, and your Inbox is zero.

    Be a cool nerd – do your homework. Look through lots of other personal branding imagery to get an idea of what looks best to your eye, and the look/s you want to portray. We will also have an excellent chat about this on our consultation phone call, and I provide links to my curated Pinterest boards and helpful PDF guide to help as well.

    Consider your target audience – who are you wanting to work with, and what do you want them to think? We will go over all of this and more on our consultation phone call.

    I also share details for one of my absolute fav Personal Stylists.

  • Personal branding requires digital images for brands to use online and offline, from your website to billboards, ads, your profile photo, and so much more. We provide amazing packages especially for personal branding needs, including high resolution files.

    People find that one or two or more of their images give them a particular lift - they feel aspirational seeing that version of themselves.

    Having a framed print of yourself for the wall is something many people choose to do, and I provide this fantastic complete print solution for you, should you wish.

    You do not need to make any decisions until you view your images at your image viewing and ordering appointment, around one to two weeks after your photoshoot.

  • First up, know that what you are feeling is very human. 99.99% of my clients feel some sort of nerves thinking about having their photo taken: from nervous-excited through to barely even making it to my studio and shaking and sweating so much!

    Now you might be looking at the photos of my clients and thinking they look super relaxed / confident / authentically themselves, there’s no way they were as nervous as you..! Please know that most - almost ALL of them - felt that same way.

    My clients will tell you that they focussed on just getting themselves to my studio on the day of their photoshoot - and that I guided them through everything from there.

    You may not believe it right now, I know with absolute certainty that you will be able to do it, too.

    At some point during their photoshoot, many of my nervous clients find themselves exclaiming “This is so much fun! Everyone should do this!”. I always reply - “Please let them know that, because I could bang on about this all day, but it’s not until they experience it for themselves that they believe it!”

Nara Toktoshova, Actor, Wellington

“This experience absolutely boosted my confidence levels and allowed me to connect with my inner self.

My profile views have increased 275%”