Be unstoppable.
You’re a woman who creates, leads, or inspires.
It’s time your photos do the same.
Personal Brand & Headshot Portrait Photography Specialist.
Wellington, New Zealand.
If your photos are holding you back – you’re in the right place.
You’ve worked too hard to stay overlooked.
You deserve brand photos that show the real you – the you on a hecking great day.
Get ready for doors to open to the big opportunities you’ve been working for!
Love what you see? This could be you!
Meet your biggest cheerleader and expert guide who’ll create your
Best. Photos. Ever.
Got those inside-head voices keeping you playing small?
(Hi, former imposter syndrome sufferer here!)
I’ve had a bazillion terrible photos of me – I’m the queen of feeling awkward in front of the camera. (My family even made wrapping paper out of my bad pics one Christmas!)
Now, I’ve photographed thousands of women who also longed to have photos they finally LOVE and feel proud to put out into the world.
Drawing on my graphic design and stage/screen director backgrounds, I’ve created a different photo experience. One designed to get your best photos ever!
No more guess work. No more cringing awkwardly in front of the camera. I guide you every step of the way.
Your only problem will be having TOO MANY photos you love!
x Tabitha Arthur – your specialist brand photographer.
Do you long to be seen as the expert you hecking well are?
Maybe you’re:
❌ Sick of not being seen as a leader in your industry?
✔️ I’ll draw out your strengths and boost your confidence so your photos reflect your most boss self. As Aretha would sing: “R-E-S-P-E-C-T!”
❌ Tired of cringing every time you’re asked for a photo?
✔️ Imagine feeling ease and pride, with a bank of photos ready for media, speaking gigs, podcasts, social, LinkedIn, articles, pitch decks, websites… Boom. You’ve got this.
❌ Feeling overlooked for those opportunities you deserve?
✔️ Finally have your marketing touchpoints speaking for you. Connect with high-level clients. Command respect and the money you deserve!
You’re not alone – almost all my clients have felt the same.
And, at the risk of sounding like an 80s song, it doesn’t have to be that way-ay.
I’ll have vibey music. One of my favourite hair & makeup artists will help you get camera-ready. I’ll coach you through posing and expression…
And you’ll have so much fun you won’t want it to end!
Your confidence will glow, and you’ll finally have photos you LOVE.
You deserve a photo experience that makes you feel taller, unstoppable, and ready to take on the world – with brand photos to match.
Lovely words from lovely clients
Are you ready to be unstoppable?
Ready for an expert, personalised, and fully-guided photo experience?
Ready for your branding to earn you more money?
Ready to stare proud-as-punch at your sparkling new brand photos?
The Signature
Brand Experience
Perfect for those levelling up their brand with professional photos, and who don’t want video.
The Signature PLUS
Brand Experience
Your brand experience includes everything in Signature, plus B-roll video clips and extra photos.
The Boss Level
Brand Experience
Your full-day photo + B-roll video brand content creation experience includes everything in Signature, plus all the best photos & more.

